Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. User reviews expressed frustration with completing time-sensitive tasks crucial to their global work journey, as well as an outdated UI experience.
Results
The redesigned app features a clean, clutter-free interface, focusing on the homepage to make it easier for users to quickly navigate around and find the needed features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
35%
Improved Onboarding Process
25%
Increase in User Retention
84%
Increase in Time Spent on Website
